First Weblog http://www.uptimebot.com/blog/ 2005-03-25T12:58:38+00:00 Contextual advertising http://www.uptimebot.com/blog/a/contextual_advertising.html "Betting on traffic" - in such a manner can be formulated the main idea of specialists of average and small companies being busy with clients' attraction. Really, each of them can thoroughly explain their leadership that users getting on the site by means of search engines are exactly such a purpose audience, which the company needed. Obviously, that a standard set of a "local optimizer" includes two propositions - site's optimization (usually to a separate search engine) and context advertising.

]]> Main Link Popularity Melody 2005-03-25T12:58:38+00:00 Reciprocal link links http://www.uptimebot.com/blog/a/reciprocal_link_links.html What is a reciprocal link links?

Before the beginning of the general discussion let's characterize a reciprocal link and consider the mistakes concerning them. A reciprocal link is a text or banner link to a site that has a parallel link to your site.

]]> Link Popularity Melody 2005-03-25T11:46:42+00:00 Meta keywords advice http://www.uptimebot.com/blog/a/meta_keywords_advice.html The term keywords will further be related to words included in the text of HTML document and supposed request of search engine user, who searches for information on theme matching with document theme.

Search engines count text relevance by building a frequent words raw. The more frequently this word is found in text, the higher relevance as for the user's request it gets.

]]> Link Popularity Melody 2005-03-25T11:38:20+00:00 link popularity http://www.uptimebot.com/blog/a/link_popularity.html Page Rank is sold now! Under conditions of a constant popularity increase of Google�s search engines, both in the west and among Russian-speaking users, the sites� owners constantly try to raise their Page Rank.

]]> Link Popularity Melody 2005-03-25T10:48:57+00:00