Posted on July 4th, 2005 by Administrator
Jay G. Have written an interesting comment, so I have decided to put it in articles. Jay, you can write articles and submit your questions right here - it is more useful than submitting it in comments, because more people will see it and it is more likely that you will receive answers for your questions.
Jay G. Says:
I read a lot about how you should link your site with others of similar content. Of course we should all do this, not only because it is good for our site visitor, but it seems like it would make sense to the search engines.
I do have one question though…if it’s all about related content…how does DMOZ have such a high pagerank? And Yahoo? They are all scattered…linking to pages having little to do with one another and vice-versa. I know that shear volume counts, but there are many sites, such as general directories that have very high pagerank. Doesn’t make much sense to me.
Here is my theory…forget all about the algorithms for a minute. I think pagerank and good search engine results are achieved simply by how many times the search engine visits your site. Seems simple, but think about it. If you are linked to by many sites with low pagerank, you will be scanned by the search engines. You may not be scanned deeply and you may not be visited often, therefore giving you a low pagerank. If you are linked to by many sites with high pagerank, you will be scanned much more frequently and more deeply, giving you a higher pagerank.
So I think the volume of sites that link to you matters as well as the pagerank of the site. Fewer sites with higher pagerank would equal many sites with lower pagerank.
Perhaps I am way off, but from my observance over the years, this is the simplest way to figure it out, since none of us really “know.” I do love reading all of the crazy theories though.
Last example….I was just analyzing a motorcycle related website with a pagerank of 7. There are tons of links going to it…the majority from real estate websites, cooking websites, etc…what does that say about relevancy?
Makes you think…
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Filed under: Optimization News
Posted on July 4th, 2005 by Administrator
Recently I have received an e-mail with the follwing question:
Is the whole domain, or just a page gets sandboxed?
Due to my research in this field whole domain and subdomains are sanboxed too, unless this is a “hilltop” domain like geocities.com, when single subdomain can get sandboxed, while other subdomains, domain, and domain’s children pages experience no affection of this filter.
Please, give your opinions concerning sandbox. I think that it is affecting pages, which gain a lot of backlinks in short period of time, but some of my friends have different opinions concerning this question. Well, what do you think?
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Filed under: Google Optimization
Posted on July 4th, 2005 by Administrator
Creating I site I don’t care details of each banner and text link, but when the traffic is already flowing through my site, I try to increase conversion ratio. You can earn additional 15-20% by making your text and graphic advertisement more attractive for surfer.
There is no definite how-to, but you can always look throug your pages and ask yourself - is this banner attractive? Would I click it if I’d be a surfer? I find some misleading graphic and text ads and try to change it time to time and study conversion ratio. As far as I find the best variant - I leave it working and enjoy increased ratio.
For instance: if you are advertising with help of banners, it is good to provide each banner with text description giving more detailed description of what banner is telling about. Make meanful stresses on advantages that surfer may receive if he will purchase the product.
In case if you are using PPC (Pay per click) strategy - add text description to the top of the page that, for instance, you suggest to click through search results because various companies offer discounts, wholesales and so on and it is necessary to see a couple of sites to find the best offer fitting surfer’s needs.
Just think about it and interesting ideas of increasing ads productivity will definitely appear. Same traffic + optimized ads are really increasing your income - just work on it.
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Filed under: Optimization News
Posted on July 4th, 2005 by Administrator
Tired figting with Google? In view of Yahoo! and MSN updates it seems that we are going to have really serious work ahead.
If Yahoo! successfully attracts their 15% of users and MSN will attract even more after Microsoft will release Windows Longhorn with installed search linked with MSN search, then we all will have to learn optimization strategies for all three engines.
How do you think, does Yahoo! and MSN have chances of taking at least 30-40% of total quantity of searches?
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Filed under: Optimization News
Posted on July 4th, 2005 by Administrator
This is the question I have every time I find a promissing optimization guide. There are a lot of SEO professionals that release guides based on their experience and their research.
Unfortunatelly, since Google has made a great shade over it’s algorythm, the majority of articles and guides of this sort became worthless. I’ve seen a hundred of them and all were talking about same things in different words - “make good content”, “stay in good company”, “build link startegies”, etc. I mean that each and every guide tells us about already known facts and each of them say that it’s a pack of unique and brilliant ides.
Of course its up to you whether to purchase such guides or not, but in my opinion they are really worthless, because a lot of same ideas and guides are available for free - for instance see my previous post - many of my suggestions are sold in variety of “brilliant” guides for huge price.
Anyway. If you are going to buy such a thing - discuss it on forums. If the guide is worth purchasing, then you will definitely hear a lot of positive testimonials concerning it. If not - consider to avoid it.
That’s all IMHO, but I really haven’t seen any worthy guide for over a year.
P.S. This all is about optimization in general. Some interesting articles about, for instance, usage of SEO services, maintaining hosting to meet google’s demands and so on are still useful, but I repeat, discuss such things to save your time and money.
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Filed under: Optimization News
Posted on July 4th, 2005 by Administrator
I think that each of us dreams about getting displayed on the first page of Google SERPs and each of us is using his own strategy to make site ranking better. Now I’m going to share my strategy and my vision of how good site have to develop in order to get ranked on the first page.
1. The first step in creation of a site is choosing keywords. Be accurate doing it and choose just few of them for each site. It is much better if chosen keywords are synonyms or different words meaning the same object, for instance “apple” and “fruit” suggest us to say “tree”. So, it should be excellent if you find not more than 5 closely related keywords for one site. Why few and why related? Mixing a lot of keywords on one single site is loosing relevancy. The same situation is with their relationship – the more keywords are close by meaning – the better relevancy of inner site linking you achieve.
2. Writing good texts. Good texts suppose that you create articles for each keyword you have chosen. For instance if you have chosen 5 keywords for your site, it is better to create five separate pages that will be narrative for only one keyword and maybe a couple of it’s synonyms to keep normal rate of keyword density.
3. Site structure. Your main page must contain all five keywords linking to inner keyword pages with appropriate (it is very important) description in anchor of a link. It is also good to provide each link with short description containing keyword of a page to which it links. Your inner pages may be linked with each other or maybe not – it depends of how you have decided to distribute page rank over your site (further explanation of page rank distribution will be given in separate article soon). Regardless of what strategy you choose, it is very important to avoid “blind” pages. Each and every page of your site must have at least one outbound link back to your site (no matter where), because when you link to a blind page for instance from index page from your site – you give it page rank and if there is no link back – page rank doesn’t returns – it gets wasted on the “blind” page. In my humble opinion the best navigation is well-known “bread crumbs”, when surfer is able to understand where he is (level and branch) and where he can go. For instance if your site is about fruit trees and surfer gets to the apple tree seeds page he can see the following “Fruit trees>>Apple Trees>>Apple tree seeds” – thus surfer understands that he is on apple tree seeds page which is subordinate to apple trees directory, which is the child directory of Fruit trees site. It facilitates both search engine’s indexing and surfer’s life J
4. Choosing a domain name. It is extremely good if you knew that you are going to make site about fruit trees two years ago and purchased the domain having put some short excerpt about fruit trees there. If you didn’t than your job with a new domain name will be much harder – see 5th paragraph. If you have that good old domain – upload your site there and start purchasing or exchanging relevant links. Don’t be too fast – linking must be “wise”, I mean that if a search engine knew that you had 2 links linking to the domain and the very next day it spots hundred links – it is more likely that you will get banned for certain period of time or sandboxed.
5. Those who are purchasing new domains will have a bit harder job in comparison with those, who had purchased it in advance. Having uploaded your site to server forget about it for a week or two. You can just surf it time to time using explorer or firefox browsers with installed Google toolbar to tip a search robot to it. Then after two weeks put one relevant link to your site and continue waiting. Add no more than one link per week during first six months and it is more like that you will get ranked very good. And remember… it is better to purchase domains in advance. Think about what sites you may going to create in a year and purchase appropriate domains. Then put one single page with short excerpt containing one or two keywords related to what will the site be about and put one link pointing that domain. Its like manure a field before sowing something.
6. Choosing link partners. It is very important too. Exchange links with and purchase links from only relevant sites, e.g. sites related to subject of your site. Before you buy a link check whether the site is cached and properly indexed by Google. Check links on this site - where they link, are those sites good and so on. To be short – check whole site to be good - Google says they pay much attention to the “company” of a site. The same situation is with sites you link. Don’t be afraid to loose a bit of page rank by linking to other sites – on the contrary, it may increase your relevancy. Link to one or two good sites about fruit trees and Google will see that you are really creating a good, informative site about fruit trees, not an over optimized project.
7. That is probably everything I was willing to tell you about. Keep on going with your unique text and graphic content, your good links and your luck 
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Filed under: Optimization News
