Make Your Banners and Design Always Visible

Posted on July 12th, 2005 by Administrator

Due to wide popularity of banner blocking software many sites are displayed without banners, or even without pieces of design, because these pieces had some attributes of banners and were recognized by ad blocking software to be banners. To avoid such mistakes and to make your banners visible, throwing ad blockers of guard, do as follows:

Check that neither images, nor banners displayed on your site are of the following sizes, which are standard for banners:

300 x 250
250 x 250
240 x 400
336 x 280
180 x 150
468 x 60
234 x 60
88 x 31
120 x 90
120 x 60
120 x 240
125 x 125
728 x 90
160 x 600
120 x 600
300 x 600

Don’t use the following words in banner links and titles:

link, ads, ad, click, banner, ban, clk, ban-clk, promote, sponsor, advertisement, adv, page, top, and the majority of adult site queries.

Ad blocking software also kills banners and images of the most popular banner exchange services, adult websites, commerce websites, but it cannot kill link of such kind: asd.php?349

Share your thoughts and suggestions.

//Max

No Comments »
Filed under: HTML and Page Coding

Moving from HTML to PHP

Posted on July 12th, 2005 by Administrator

This is a problem that many webmasters are ought to deal with sooner or later. Especially those, who have old sites, which were all based on .html files. Of course one can just change all .html extensions to .php and replace the same characters in pages’ code. However, if you deal with SEO and your old good site occupies good position in SERPs, such changes can be fatal for your project for the following reasons:

1. All indexed .html files must be indexed again with .php extensions.
2. All links pointing particular page will be lost, unless you report all of your link partners and site owners, who link to you (re-indexing of new links will take some time too).
3. You will lose a lot of traffic from search engines during re-indexing of the whole site will occur, even if you put an error page that will redirect surfers somewhere to your .php pages.
4. Nobody knows whether your site will return back to good positions in SERPs after it will drop out.

So, what to do if you don’t want to change file extensions for the purpose of SEO, but need to include some php code in your pages anyway? There are several methods.

The first, and the most obvious is to use mod_rewrite (in case if your server supports mod_rewrite and you have permissions to modify .htaccess file). If yes - put the following strings in your .htaccess file:

RewriteEngine on
RewriteRule ^(.*)\.html $1\.php

Now all requested .html pages will be automatically substituted with .php pages.

Another method works with .htaccess again. Add the following string to .htaccess file:

AddHandler application/x-httpd-php .php .html .htm

I think that this method is the most convenient one, because it simply allows executing PHP scripts to run in .html files. If you have no access to your .htaccess file, contact your hoster and request to make appropriate modification of httpd.conf for your site.

If you were using SSI on your site, for instance like this:

Than you can replace it with the following string in your .php files:

< ? include('file.txt'); ?>

You can also ask your hoster to add the following to httpd.conf file. In this case you can avoid using mod_rewrite:

AddType application/x-httpd-php .php .phtml .htm .html

//Max

No Comments »
Filed under: HTML and Page Coding