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Have fun!
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Filed under: Optimization News
Recently, I have discussed sandbox problem with one of my friends, who has lots of sites and deals mostly with global SEO, than with separate sites. He says that one of useful methods of getting out from sandbox is to get rid of all inrelevant pages and update your site with as much fresh content as you have.
I have tried this method on one of my sites, that was sandboxed and stood lower than 100th page in SERPs. It seems to have already helped (two weeks) - some pages are already on first page, some pages are in first 10 pages of SERPs. Here is what I’ve made:
I referred to sites description and keywords and picked out a couple of most important. I left all pages relevant these keywords and keyword phrases having deleted the rest. I mean pages that doesn’t correspond general keywords. Usually if you build an ordinary site and care SEO only afterwards, site appears to be half-filled with various dust (that is why my latest sites are thought down to the minutest details: even each sentence and each HTML tag is inspected to correspond my aim.)
Сlean out everything unnecessary. Even “contacts” page can be deleted: you can put your e-mail, address and/or other contacts on your index page, where they’ll be accessible and easy to find. You can target “Contacts” link in your navigation to index page with anhcor on exact row. It just seems that there’s nothing to delete. In fact you can do much. After deleting of all dust, inspect your text content. Try to keep it short and keyword rich. Throw out everything unnecessary, because it is a commercial website, not a novel, where you must give some glamourous idioms and pretentious locutions. Plain text is perspective for SEO purpose and understandable for foringers, which may also visit your website. Probably all of you know that Russian greeting sounds “Zdravsvujte”, but I think that probably nobody will understand it’s synonim “Priverstvuju vas, dobro pozhalovat”. Care everybody, who may visit your site.
After completing your cleaning work, start adding new content. It is much better to add a bit, but daily, than to hold a week and then bring down 100 pages. Regularity is very important.
Using this strategy, you can make good results in recovering a site from sandbox. Good luck!
//Max
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Filed under: Google Optimization
Building sites, we use several HTML tags, but usually there are three of them: title tag, meta description and meta keywords tags. But do you know what is the optimal length of these tags? Many reputable SEO guidelines figure the following length for tags:
60 max chars for title tag;
150 max chars for meta description;
800 max chars for meta keywords;
Why believe “reputable” sources, which general aim is to earn money selling copies to information-seeking webmasters? Let’s go places, where this information is for free and moreover, wherefrom this information comes. I mean that resources, which give such rules.
Let’s start with the W3C, which says that the title should be not longer than 64 chars. Thus you will prevent your title from getting broken or incorrectly displayed in the majority of viewing applications that have limited lines length for title tag. You can read it here: http://www.w3.org/Provider/Style/TITLE.html
In case if your target is Google, keep your title tag not longer than 68 chars – the rest of your title will be lost, when your site will get displayed in SERPs. See the following phrase, which is longer than 68 chars:
This is a good phrase about title tag and how it will appear in Google
This is how such phrase will appear in serps:
This is a good phrase about title tag and how it will appear in… (Last word is cut due to 66 chars limit).
Using more than 66 chars can be only useful if you’d like to intrigue your visitors. For instance such title will look attractive even though it will appear broken in Google SERPs.
Cool freebies and discounts are available in our online shop till … (Looks attractive, huh?)
In other cases, you’d prefer to keep your title tag under 66 chars to inform potential visitor about your site’s content correctly and attractively.
Unlike Google, Yahoo! allows titles up to 120 chars long, but it will crop your title right at 120th tag regardless whether it was the end of word or not, thus the end of your title in Yahoo SERPs can look as follows: “the end of a cool phra…” instead of “the end of a cool phrase…” or, as Google cuts it “the end of a cool …”.
Thus targeting your title for both engines consider making it significant for both cropping cases. For instance take a look at this phrase:
Cool description of a title tag and how it will appear in Google and Yahoo search engines.
In Google it will look as follows
Cool description of a title tag and how it will appear in Google…
And in Yahoo it will be full, because total length of this phrase is 91 chars of 120 allowed by Yahoo:
Cool description of a title tag and how it will appear in Google and Yahoo search engines.
Due to meta keywords and meta description tags – they can be of any length you’d like to, but remember that they have become probably useless for SEO. But we still need meta description: site description is used when listing it in directories, thus keep your meta description precise and cute and not longer than 120 chars (usual description length in directories).
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Filed under: HTML and Page Coding
I have already mentioned how broken links and inaccessible site directories can corrupt SEO. Recently I have found good software to find broken links on your site:
You can check your site for broken links online at: http://www.dead-links.com
Or download useful broken links check software: http://home.snafu.de/tilman/xenulink.html
Keep your site clean and cute 
//Max
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Filed under: Google Optimization, HTML and Page Coding
Have anybody had his sites recovering from sandbox in June or July? If yes, please, share the following details: age of domain, quantity and PR of inbound links, some other circumstances.
Analyzing summary from forums and private discussions I have concluded that mass sandbox amnesty took place in May. Then a lot of sites were sandboxed in about 5-10 of June, since Burbon update.
Since then, sites are recovering from sandbox in solitary instances. It seems that Google is giving mass sandbox amnesty time to time. What do you think?
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Filed under: Google Optimization
It is a great mistake to leave your site not checked after you launch it. Lots of webmasters make sites, host them and wait till mistakes will appear. This is a completely negative approach to webmastering, because since a search spider has come and failed to access some separate pages, or directories of your site, or whether it was confused with some misworking script, it will be very hard to force search engine to index your site properly once more.
I’m writing this, because recently I had such problem with one of my sites. It was checked, but I’ve missed a broken line in one of pages and it took long time and hard work to force it to get re-indexed properly.
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Filed under: HTML and Page Coding
Recently I have noticed that quantity of my “indexed pages” in Google has overcome real quantity of pages on my site. The real quantity is 150 pages, while Google shows bout 300. Checking and counting indexed pages through “site:” search, I found actual quantity of indexed pages and number of pages displayed by Google differ. It is more likely to be a bug, but I think that it can be some kind of concealment, just like they’ve did it with backward links.
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Filed under: Google Optimization