Getting displayed in SERPs.
I think that each of us dreams about getting displayed on the first page of Google SERPs and each of us is using his own strategy to make site ranking better. Now I’m going to share my strategy and my vision of how good site have to develop in order to get ranked on the first page.
1. The first step in creation of a site is choosing keywords. Be accurate doing it and choose just few of them for each site. It is much better if chosen keywords are synonyms or different words meaning the same object, for instance “apple” and “fruit” suggest us to say “tree”. So, it should be excellent if you find not more than 5 closely related keywords for one site. Why few and why related? Mixing a lot of keywords on one single site is loosing relevancy. The same situation is with their relationship – the more keywords are close by meaning – the better relevancy of inner site linking you achieve.
2. Writing good texts. Good texts suppose that you create articles for each keyword you have chosen. For instance if you have chosen 5 keywords for your site, it is better to create five separate pages that will be narrative for only one keyword and maybe a couple of it’s synonyms to keep normal rate of keyword density.
3. Site structure. Your main page must contain all five keywords linking to inner keyword pages with appropriate (it is very important) description in anchor of a link. It is also good to provide each link with short description containing keyword of a page to which it links. Your inner pages may be linked with each other or maybe not – it depends of how you have decided to distribute page rank over your site (further explanation of page rank distribution will be given in separate article soon). Regardless of what strategy you choose, it is very important to avoid “blind” pages. Each and every page of your site must have at least one outbound link back to your site (no matter where), because when you link to a blind page for instance from index page from your site – you give it page rank and if there is no link back – page rank doesn’t returns – it gets wasted on the “blind” page. In my humble opinion the best navigation is well-known “bread crumbs”, when surfer is able to understand where he is (level and branch) and where he can go. For instance if your site is about fruit trees and surfer gets to the apple tree seeds page he can see the following “Fruit trees>>Apple Trees>>Apple tree seeds” – thus surfer understands that he is on apple tree seeds page which is subordinate to apple trees directory, which is the child directory of Fruit trees site. It facilitates both search engine’s indexing and surfer’s life J
4. Choosing a domain name. It is extremely good if you knew that you are going to make site about fruit trees two years ago and purchased the domain having put some short excerpt about fruit trees there. If you didn’t than your job with a new domain name will be much harder – see 5th paragraph. If you have that good old domain – upload your site there and start purchasing or exchanging relevant links. Don’t be too fast – linking must be “wise”, I mean that if a search engine knew that you had 2 links linking to the domain and the very next day it spots hundred links – it is more likely that you will get banned for certain period of time or sandboxed.
5. Those who are purchasing new domains will have a bit harder job in comparison with those, who had purchased it in advance. Having uploaded your site to server forget about it for a week or two. You can just surf it time to time using explorer or firefox browsers with installed Google toolbar to tip a search robot to it. Then after two weeks put one relevant link to your site and continue waiting. Add no more than one link per week during first six months and it is more like that you will get ranked very good. And remember… it is better to purchase domains in advance. Think about what sites you may going to create in a year and purchase appropriate domains. Then put one single page with short excerpt containing one or two keywords related to what will the site be about and put one link pointing that domain. Its like manure a field before sowing something.
6. Choosing link partners. It is very important too. Exchange links with and purchase links from only relevant sites, e.g. sites related to subject of your site. Before you buy a link check whether the site is cached and properly indexed by Google. Check links on this site - where they link, are those sites good and so on. To be short – check whole site to be good - Google says they pay much attention to the “company” of a site. The same situation is with sites you link. Don’t be afraid to loose a bit of page rank by linking to other sites – on the contrary, it may increase your relevancy. Link to one or two good sites about fruit trees and Google will see that you are really creating a good, informative site about fruit trees, not an over optimized project.
7. That is probably everything I was willing to tell you about. Keep on going with your unique text and graphic content, your good links and your luck 
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