Page Rank and Link Rank

Do you own a website? Would you like to know how much it cost for an advertiser to place a link on your website. First of all you need to understand what page rank and link rank are. Usually page rank and link rank are measured from a score of 1 to 10.

In order to have a high page rank you need to have many quality links pointing to your website. It is a good idea to have many links pointing to your website but in order to get a good page rank you need quality links. Google doesn’t shows backward links from pages having PR value lesser than 3. Google has recently stopped displaying all backward links it knows. Webmasters have two general opinions upon those links, which are now displayed as backward links: 1. Google randomly shows backward links. 2. Google shows that backward links, which are considered relevant for this page (relevant means that a page, which contains a link to your site is somehow related to yours in subject (content)).
Read more…

Posting Details

Posts and comments at UptimeBot.com are reviewed and moderated in advance to prevent displaying offensive materials such as texts and links to public, thus they appear after moderation only.

Comments and posts are usually moderated daily (on business days) and sometimes on holidays.

Reason for this post is that some surfers post their comments several times, because they don’t find their post appear on UptimeBot.com immediately. Don’t do this. Your comments will be reviewed and moderated properly in few hours.

Moving to Another Domain With 301 Redirect

Moved a site about three weeks ago. Willing to save Page Rank, BLs and other “bonuses” of site, made a 301 redirection from old domain to the new one. Made good sense - everything moved with no PageRank and BLs loss. Interesting… sometimes it fails to transfer data. What’s your eperience.

Word Order in Title Tag

Not so far ago, software that is declared to be site content analyzers pays attention to the position of keyword(s) in title of the page. Best mark is given to pages, where keyword(s) holds first position in title. For instance, if our keyword is “apple”, then such title “apple that tastes perfectly” will receive better mark than “perfectly tasting apple”.

Such attention of software developers to position of a keyword in page title made me interested in this subject, therefore I have tried to check it in practice. I have a site that contains index page, categories of products and product pages. Primarily, the titles were “site name, keyword” on the index page and “category name, keyword” on category page. I have changed places having put keywords before other words.

As a result, after cache update, site index dropped 3 positions down, category pages dropped 10 positions down. SERPs in this field stayed steady for three months, inlucing update time, so I hardly believe this drop concerns something other than title changes.

Now I have put everything back, but still there are no results. I shall inform you about changes, if they occur immediately.

Maybe you have any opinions concerning subject of this post?

Usage of Specific Tags in Text

Oftenly masters, who try to optimize a page are getting too enthusiastic with the process and make mistakes, being unaware of that they are doing wrong things.

A good example is a site that one of my partners have asked me to take a look at. Ordinary site about traveller’s bags and suitcases. I felt satisfied with code, links, navigation, scripts, but the decoration of text made me surprised and jolly.

Each product page had a title with a name of model, h1 tag with the same information, couple of links - to testimonials, reviews, cart and support, description of a model (in bold text) and “other models of category” with a list of models in bold text again.
Read more…

Optimization of Unfinished Project

Sometimes, you come to a decision to make a site, find keywords, some initial information, but general site’s content is going to come later - for instance in two months. It is obvious, that you’d better spend these two months making some optimization in advance. I’ve heard opinions that such optimization is worthless and even harmful for the future of site, but due to my own experience it helps to make site displayed in SERPs earlier, especially if you make everything wisely, therefore we shall discuss optimization of unfinished projects.

What are the first aims of a search engine, when it starts spidering a site? Inbound links and outbound links are considered too, but what about the index page itself. Search engine is interested in getting the subject and contents of a page, for proper ranking of it’s content in SERPs. Therefore we find out that for creation of initial, let it be “alpha” version of a site, we need some information and strategy to get startet.
Read more…

Managing Traffic

If you are successful and have a lot of traffic on your sites, it is a good time to manage it, therefore choose a good Traffic Management System, or to give it a good go in some other way.

I’ve already wrote about achieving better traffic conversion level, but this subject is a bit different. Imagine a system of 100 sites united by a system that always observes your traffic and sends sufers there, where they are needed at this very moment. I have started using TMS since traffic on my sites became so heavy that I couldn’t manage it myself.

Personally I use TMS written for my purposes personally, but there are a lot of free and paid TMSs that can help webmasters to manage traffic.

In case if you are aware of such TMS, report here to let everybody appreciate abilities and start using TMS with their own sites. You can also give opinions about your experience with TMS, or your thoughts about TMS - positive or negative - I’d gladly discuss it.