Increasing traffic conversion.
Creating I site I don’t care details of each banner and text link, but when the traffic is already flowing through my site, I try to increase conversion ratio. You can earn additional 15-20% by making your text and graphic advertisement more attractive for surfer.
There is no definite how-to, but you can always look throug your pages and ask yourself - is this banner attractive? Would I click it if I’d be a surfer? I find some misleading graphic and text ads and try to change it time to time and study conversion ratio. As far as I find the best variant - I leave it working and enjoy increased ratio.
For instance: if you are advertising with help of banners, it is good to provide each banner with text description giving more detailed description of what banner is telling about. Make meanful stresses on advantages that surfer may receive if he will purchase the product.
In case if you are using PPC (Pay per click) strategy - add text description to the top of the page that, for instance, you suggest to click through search results because various companies offer discounts, wholesales and so on and it is necessary to see a couple of sites to find the best offer fitting surfer’s needs.
Just think about it and interesting ideas of increasing ads productivity will definitely appear. Same traffic + optimized ads are really increasing your income - just work on it.
Filed under: Optimization News