Uptimebot

We all know how doubtful and unpredictable the majority of optimization methods are. You find and learn something, you make sites and they seem to be positioned on top pages, but everything ruins all of a sudden, Google adds new filters, new page appraisal methods and you can just take a deep breath and start over again. Sometimes you trap into blind alley and doubt what to do. It’s time to relax and spend a little more time getting back to the basics, which stand beyond all search engine optimization methods – Indexing.

Sometimes, when we optimize and overoptimize our sites, we forget that a page, which you’d like to be well positioned in any search engine must be indexable primarily! These are just the few of reasons why your page can be slowly or completely not indexed by spiders.

1. Check your robots.txt file – does it allows all spiders to see contents of your site?
2. Check your webserver options – it can block a document or a directory.
3. After finishing a site always check it for correct functioning of all installed scripts and plugins. Use special software that checks site for broken links.
4. Check your site for blind pages. These are pages to which you can click through, but wherefrom there is no links neither to other pages, nor to the main page of your site. Blind pages are not just difficult indexing, but badly influence on PR distribution over all over your site. Page Rank is like water – it needs a channel to flow in and a channel to flow out – otherwise it will uselessly stay at your blind page making no further profit for site in general.
5. Check automatic redirects. They are generally unwanted on a well-optimized sites, but anyway, if there are redirects – check them for correct functioning and check whether all browsers correctly understand your redirection codes.
6. It is recommended to avoid JavaScript and drop-down navigations. They are good only in case if they duplicate plain HTML navigation.
7. Check pages’ Meta tags – are they allow robots to index the page and all it’s contents.
8. Avoid duplicate content, invisible text and links on your site. This can easily cause ban.
9. Try not to use old domains re-buying them from other webmasters. Anyway – if you buy a new domain – check it’s history.

Summary. Building a site you should always keep indexing as priority over all optimization tricks – if your page won’t be properly indexed – your site will probably get worst rankings, regardless all tricks you use.

Filed under: HTML and Page Coding