Uptimebot

In SEO job you sooner or later have to exchange or buy links, unless you have a constant and reliable number of sites, where you can always put links to your new site. I will describe some know-how and rules of link exchange and purchasing strategies.

How to choose right site for exchanging and purchasing links?

Looking for sites to exchange or purchase links from, consider relevancy as the most important criteria. If your site is about apples, one good link from another site about apples will work better than 10 links from sites about anything else. Google pays special attention to this factor. Second thing to look after is site quality. Exchange and purchase links from good sites. Before dealing with a particular site check it for PR, position in SERPs, check whether this site is in search engines’ cache and it’s contents are allowed for indexing. Avoid sites with throng of outbound links. Your link will work better in case if it will be surrounded with relevant text – relevant to anchor text and contents of page of your site, where it links. Google guidelines especially underline that you must stay in a “good company” to be ranked higher and not to get banned.

What link appearance is better for my site?

If you buy or exchange links with a site, request link description option. If it is possible – write a good description containing up to three keywords. Vicinity of such text will boost link significance. It is better to put keywords instead of domain name in anchor text, unless your domain is a combination of keywords. Such method always wins competition. Remember that keywords in anchor text MUST correspond title, description and content of a page you link to.

Filed under: Link Trading and Exchange