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Site targeting lets advertisers choose individual sites in the Google content network where they’d like their ads to appear. That means AdWords advertisers can choose to target keywords or target individual sites, depending on their advertising goals.

Site-targeted campaigns can include text ads, image ads, or both. Site-targeted ads appear in the same format sizes and the same page positions as standard keyword-targeted ads.

Site-targeted ads appear only on websites that are part of the Google content network. This includes many advertisers, large and small, who run AdWords ads on their content sites.

Site-targeted ads aren’t eligible to appear on the Google search network, on search results on Google.com, or on related Google properties like Gmail. If you’d like to appear in these locations, we suggest running a keyword-targeted campaign.

Site-targeted ads require a max CPM price of US$2.00 per 1000 impressions. You may, of course, set a higher amount. A higher max CPM increases the likelihood that your ad will appear regularly on your selected site(s).

How do I create a site-targeted ad campaign?

To create a site-targeted campaign, you first must enable site targeting in your AdWords account. Here’s how:

Log in to your AdWords account at http://adwords.google.com.
Select the ‘My Account’ tab.
Select ‘User Preferences’ at the top of the page.
Under the category ‘Campaign Types,’ click ‘edit.’
On the following page, select the box next to ‘Enable site-targeted campaigns.’
Click ‘Save Changes.’
With site targeting enabled, you’ll be given the choice of site targeting or keyword targeting each time you create a new campaign. Each new campaign can use site targeting or keyword targeting, but not both. Site-targeted ads appear only on the Google content network, and only on the sites you select.
To create a new site-targeted campaign, follow these steps:

Log in to your AdWords account at http://adwords.google.com (if you’re not already logged in).
Click ‘Create new AdWords campaign’ from the Campaign Summary page.
Select the ‘Site-targeted’ radio button under ‘Choose a campaign type.’
Click ‘Continue.’
Follow the sign-up wizard instructions to create your campaign.

Filed under: Google AdWords and PPC