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Keywords in title of your page

Correct use of keywords in title tag of your page is probably one of the most important points in this article. Title tag is a “face” of your page for both search engine robots and surfers. Even though it’s not the only criteria, title tag makes a lot of sense for visitors – human and robots. Choosing keywords for title consider something that will describe all you’d like to present in no more than 2-3 keywords. For instance if your site is selling cars, motorcycles, car and motorcycle parts, oils, etc., consider “automotive” keyword, or “vehicles, motorcycles, parts”, but no more. Many webmasters stuff title tag with all keywords they find – rough mistake leading to get banned. Remember – no more than 2-3 words describing content in general.

Linguistic aspect of keyword installation

Do you remember how you search for this or that keywords? If you search for “apple”, it is more likely that you will try “apples” to; you may also look for “apple salad”, “apple pie” and so on. As a webmaster, your goal is to find out the most probable keywords and keyword phrases, which will exactly fit surfers’ searches.

You can either use Wordtracker to find best key phrases for your site, or guess what would you search. Considering plural or singular word form one must remember that various search engines are using different methods of content analysis. For instance if you write an article containing only plural keyword forms, some search engines may display you in search results for both plural and singular search term, but some will display your page only for plural search term. Thus it is recommended to use both variants and it is also recommended (if possible) to create separate pages for plural and singular forms of a keyword. Remember that you can’t just make a copy of a page and change keywords form – this way you risk to get filtered for duplicate content.

How to distribute my keywords over site?

In case if your keywords list contains no more than five – include them in all pages of your site having only added one or two unique in order to make pages unlike. In case if your keywords list is much longer – consider planning site branches that will describe categories and subcategories of main keyword. For instance, if your site is about cars, motorcycles, car parts and motorcycle parts, the right structure will be the following (in my opinion and according to my experience):

Index page – “automotive, cars, motorcycles”

main page links to the following, anchor text corresponds titles of categories pages

Category1 “cars” | Category 2 “motorcycles” | Category 3 “car parts” | Category 4 “motorcycle parts”

categories link to subcategories, anchor text contains titles of subcategories pages – let’s take the first one – “cars” – here how it’s derivatives’ keywords will look like.

SubCat1 “new cars” | SubCat2 “used cars” | SubCat3 “german cars” | SubCat4 “japanese cars”, etc.

You see that one common keyword page links to smaller, narrower ones, then these narrow link to even more narrow, as we say “keywords of the lowest frequency” – however, these lowest frequency keywords are giving best results in ranking because they are appropriate for less pages than “automotive” keyword. On the other hand correct linking structure of site can powerfully increase your main keyword relevancy, thus forcing it to compete serious sites.

This was the second part of “Thoughts and Facts about Keyword Density” article. See last part of this article soon.

Filed under: Dealing with Keywords