Uptimebot

Marketing and SEO friendly text.

Creating a website, I usually do the following steps:

1. Idea and planning
2. Choosing keywords
3. Writing texts for site
4. Stuffing text with keywords
5. Compose site and put it to web
6. Check site (includes checking of all levels of site - HTML coding, scripting, accessibility, site navigation, optimization, checking for broken links, grammar and spell check, keyword density check, etc.)

Writing texts for a site I don’t care keywords density and keywords during this first step, because it’s easier and quicker to write a text right from your head than to refer to keywords list each time you have to write them. After writing a text I insert keywords and keyword phrases. The third step is keyword density analysis performed with help of software. I usually keep keyword density under 5-10% depending on their similarity, position and frequency (as I have already mentioned in previous part of this article, “keyword frequency” is a term we use to describe intensity of keyword usage, e.g. how many times per day does this keyword being searched by surfers).

After installing keywords and checking keyword density I check the text once again reading it several times aloud to appraise sounding, ease of reading and simplicity of comprehension. Keeping keyword density under 5-10% is important because of two reasons – to avoid getting filtered for keyword overstuffing and for simplicity of perception. Some webmasters put keywords just where they want them to put or where keywords will give some meaning. Neglecting perception simplicity and ease of reading you scare of potential buyers! Vary keywords, find synonyms, check your text ten times before posting it to your website. So the rules are:

1. Keep your texts comprehensive and easy-to-read.
2. Don’t compose keyword phrases to the detriment of understanding.
3. Don’t overstuff your text with keywords.
4. Keep keywords in logically correct phrases and sentences.

Let’s take a closer overview of the fifth point. You can often find pages containing lines of meaningless keywords anywhere on the page, but not in text. This is the way how webmasters who don’t want to spend some time inserting these keywords in text do. It is a very rough mistake, because Google is actively using linguistic analysis filters. As far as they find such meaningless line(s) of keywords, page gets filtered out. Moreover, it corrupts appearance of page and scares customers. Keep your whole site cute if you want to do good marketing.

Understand what actually keyword stuffing is.

We have already talked about average allowed percentage of keyword density, but it is important that you understand that this quantity means equal distribution of keywords through all parts of your page. If you put all your keywords in one single place, or nearly this can also neglect all your attempts of creating a good page. For instance (already mentioned), you shouldn’t put more than three keywords in title, more than 3 keywords in META description, and accurately distribute the rest of keywords along your text.

Summary.

Everything mentioned in this article is my own experience for as long as 5 years dealing with SEO. I just want you to understand importance of linguistic approach to site building. I have even hired a linguist to check, correct texts and give me tips in his field. I’ve hired him, because I’m not a native speaker and I doubt my grammar and spelling – you can see this from this article (it hasn’t been checked by my assistant).I must say I’m very satisfied with results – writing good texts, attractive descriptions and reviews I have increased my sales up to 20-25%. That is why I give much importance to the language.

Filed under: Dealing with Keywords