Posted on June 29th, 2005 by Administrator
Yahoo! is currently working on a research of “intelligent” ads that will appear on site according to surfers’ behavior. This research is performed with help of Revenue Science corp and targeted to make even more sense of targeted ads than current Google page context ads do.
This means that Yahoo! ads will be displayed according to user searching behavior - user searches and site visits. This will combine powers of contextual and targeted advertisement and can make really good results.
If Yahoo! will be successive in their research, this may create even more profitable service than Google offers today.
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Posted on June 22nd, 2005 by Administrator
Last Yahoo! search engine updates are very significant for this search engine. SEO research confirms that Yahoo! is now better at indexing blogs than Google and Technorati. While Google is perfectly indexing only large, hourly updated blogs, Yahoo! gives way to all of them, even the smallest ones. Personal blogs updated daily or even weekly find their place in Yahoo! index.
We think that such situation on search engines field is a result of that Google has probably slowed their research in search engine field. According to their news for the last six months or even more, their attention is mostly busy with fighting indecent webmasters, launching Gmail and so on. At the same time Yahoo! has been working on search improvement – an you can already hear about results – this post is a good example. It seemed hardly to believe that somebody can be better than Google at anything.
Yahoo! SERPs analysis says that if Yahoo! had equal traffic to Google, average blog would receive much more traffic from Yahoo!
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Posted on June 22nd, 2005 by Administrator
Yahoo! Seems to have started working seriously on their search. Many updates, new features, plans. This time, Tim Mayer has announced search index updates. Personally, I hope that Yahoo! will finally make competition to Google, cause being “the one and only” Google makes a lot of difficulties for webmasters.
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Posted on June 20th, 2005 by Administrator
If you were ever wondering what people are actually looking at – you can check out what surfers are searching on Yahoo! Image Search. This new feature, which has been announced yesterday, is already added to Yahoo! video and image search.
Yahoo! has also added color and size toggles in Image Search. Early, you could just specify desired image in search bar, but now it is possible to search desired image search through toggle links – “Wallpaper”, “Large”, “Medium”, “Small”. You can also filter images by color or black and white.
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Posted on June 20th, 2005 by Administrator
Yahoo! decided to build a technology-based site – cell phones, computers, cameras and other technical supplies and gadgets. It is your chance to take party in creation of such an interesting project.
The project’s job listing sets a proposal to become a member of team building brand new site for surfers to discover, find and use modern consumer technologies, such as computers, digital cameras, mp3 and other music formats players, etc.
The whole project features sounds like Yahoo! Shopping restyling, but with more content, user reviews, editorial notes, etc.
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Posted on June 19th, 2005 by Administrator
Recently I’ve noticed that Yahoo! allows blocking unwanted search results for future searches. Clicking the “block” link you prevent the result from showing up, when you will perform searches again.
We can conclude that Yahoo is using this data to build Bayesian filtering database for personalized web searching. While people are blocking and saving sites to http://myweb.search.yahoo.com/, the filter learns what surfers consider spam or relevant.
I think this data can influence general Yahoo! search rankings in future.
However, it is more likely that Bayesian filter will remain an implement for personal searches, because some users may want or unwant various sites for personal reasons. It’s quite enough for users, who always search with help of Yahoo! and are using personalized search and insignificant for those, who uses Yahoo! occasionally. Training filter on user IP definition basis will protect Yahoo! from spam usage of “block” button.
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Posted on June 17th, 2005 by Administrator
It has been recently announced that Yahoo have launched subscription content search. Having established agreements with several popular content providers (FT, Consumer Reports, Forrester, etc.), Yahoo! search has enabled you to search news and reference content, which is usually inaccessible for search engines. Such content search results are displayed just as ordinary Yahoo! search results.
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Posted on June 16th, 2005 by Administrator
Yahoo! snatched up two more companies: Blo.gs and Dialpad.
Blo.gs is a blog tracking service and a ping infrastructure. A ping service like blo.gs is essentially a hub for the world’s blogs - almost every single blog software pings blo.gs by default. Blo.gs is so tied into the blog network (Technorati, Feedster, PubSub all work with blo.gs), that it would be much harder to recreate blo.gs and made much more sense to purchase the service.
Dialpad is a VoIP provider. Yahoo’s purchase of Dialpad will allow them to offer VoIP service without relying on the service of another company. Yahoo will most likely leverage Dialpad’s VoIP services to improve Yahoo! Messenger.
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